"I knew I wanted to do one of the designs with hand lettering only.
Our eye is attracted to hand lettering more than typography
as we sense a person behind the signature. It’s more emotive and immediate.
I recalled being pregnant and travelling on public transport and tried
to imagine what kind of badge I would have liked to wear.
It had to be ‘friendly’ if that makes sense. Not a demand or too garish,
but inviting, fun and fashionable."

- Marion Deuchars